Adhering to the CSR’s course of “For the Next Generation”, Sony has been making efforts to nurture the young generation. Supporting the Youth Sustainability 2014 Summit hosted by AIESEC, the largest student organization worldwide, Sony Hong Kong was the Youth Creative Partner and co-organized the Creative Thinking Workshop. The workshop was designed to unleash the participants’ creativity through active interactions, sharing and discussions.
The Creative Thinking Workshop, which was held in June at the Chinese University of Hong Kong, attracted 130 local students and overseas participants. During the workshop, they were highly involved in group discussions to devise creative marketing strategies for a product launch case study.