Joowon Kim is a landscape photographer, photography educater and writer. He worked as a reporter for the monthly magazine "PHOTONET" and has held photography exhibitions. His work has been used in advertisements and publishing. He also founded a photography agency called ZAKO with his colleagues. In 2011, he held a solo exhibition in Spain called "WHITE", which features the  snow scenery of Korea in winter. In 2017, he became the first Korean photographer to be selected as a Sony Global Imaging Ambassador. In 2018, he appeared as an ad model of Sony's "A7R III, Pro's Originality" campaign.