Feel the beauty
The BRAVIA difference

The revolutionary upscaling technology on our latest TVs brings everything you watch to life in our stunning 4K quality. Discover a world of apps, movies and music with seamless usability through Sony's Android TV, and enjoy it all on our thinnest models ever.

Explore the range

Feel more and see everything come to life

4K Processor X1 – One chip changes everything

Our new 4K Processor X1 enhances contrast, colour and clarity to the highest level. Clarity improves with intelligent upscaling and noise reduction, colours are individually enhanced and the dynamic range of contrast is optimised frame by frame.

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Precision Detail Enhancer

Precision Detail Enhancer cuts noise and boosts detail in everything you watch, no matter the source, for a sharper and clearer picture.

Precision Colour Mapping

Precision Colour Mapping independently analyses every scene and pixel so the perfect shade and tone are applied dynamically for rich, natural colours.

Dynamic Contrast Enhancer

Dynamic Contrast Enhancer makes the bright parts of the screen brighter and the dark parts a truer, deeper black.


See every detail brought to life

A thrilling world of extraordinary clarity

4K X-Reality PRO powered by 4K Processor X1

With 4K X-Reality PRO powered by the 4K Processor X1, every pixel is upscaled beautifully. Individual parts of each scene are analysed in real time, cleaned, then matched with our evolving image database - for supremely lifelike detail, whatever you're watching.

4K X-Reality PRO
Conventional TV
4K X-Reality PRO
SONY 4K TV with 4k processor x1
Enhance and upscale everything you watch

The Super Resolution algorithm in the 4K Processor X1 utilises our evolving database to refine Full HD and 4K content adaptively, making your movie, TV show or digital media clearer, in lifelike 4K resolution.

4K Processor X1 – a sharper, clearer picture

The 4K Processor X1 works with 4K X-Reality PRO to sharpen images in real time – with advanced noise reduction and detail enhancement.

See TVs with 4K X-Reality PRO


All the colours you’ve dreamed of

Every colour breathes

TRILUMINOS™ Display powered by 4K Processor X1

With powerful processing and dynamic colour control, a TRILUMINOS Display and 4K Processor X1 brings out the emotion in every scene with rich, vivid reds, greens and blues.

Wider colour gamut
Wider colour gamut

The more pencils you have to draw an image, the more vibrant and lifelike it becomes. A TRILUMINOS Display is just like using more colour pencils than a conventional LED display.

Wider colour range
More of every colour

It’s the hard-to-reproduce colours that set TRILUMINOS apart. See subtle shades and hues of green, red and blue.

Precision Colour Mapping – 4K Processor X1

Precision Colour Mapping in the 4K Processor X1 enhances and optimises colours individually and finely in real time. It controls every colour perfectly for rich and natural results – even on TVs without a TRILUMINOS Display.

See TVs with TRILUMINOS Display


Capture every shade of light

Backlit brilliance

X-tended Dynamic Range PRO powered by 4K Processor X1

For a far wider brightness range than with a conventional LED TV, X-tended Dynamic Range PRO brings every scene to life with brighter highlights and deeper blacks.

How X-tended Dynamic Range PRO works

By using a unique algorithm, the backlight for dark areas is dimmed to boost the peak brightness of on-screen objects, delivering a much wider brightness range.

Conventional TV

Constant brightness across the screen.

TV with X-tended Dynamic Range PRO

Variable brightness across the screen for great contrast, detail and expressions of colour.

Dynamic Contrast Enhancer – 4K Processor X1

With Dynamic Contrast Enhancer in the 4K Processor X1, the range of brightness is continually optimised frame by frame. It adjusts levels according to what’s happening on screen – even on TVs without X-tended Dynamic Range.


See TVs with X-tended Dynamic Range

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High Dynamic Range and beyond

A High Dynamic Range (HDR) signal carries much more information than the current standard for TV and movies – showing greater contrast, detail and bringing colors to life.

Everything in 4K

Experience the thrill of 4K for yourself

A world of 4K content is waiting

With more and more shows and movies being streamed in stunning 4K Ultra HD, our latest TVs are waiting to bring you it all, in fantastic clarity.

Enhance your gaming experience

Enjoy optimised graphics with Picture Mode: Game

Picture Mode: Game – developed in collaboration with Sony Computer Entertainment Worldwide Studios – delivers more natural colour and detail for graphics as the developers originally intended. It can be found on a wide range of great Sony TVs, too, so a greater gaming experience is closer than ever before.

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How to get Picture Mode: Game

Our dedicated Picture Mode: Game setting can be found on a range of great Sony TVs, so a greater gaming experience is closer than ever before. 


Love what you see, even when nothing’s on screen

Floating style

X90C series – our thinnest ever 4K TV with floating style

At just 4.9mm thin – that’s less than a smartphone on the X90C series – and a flush, bezel-free screen, you’ll enjoy immersive images that appear to float before your eyes as the screen disappears.

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X93C/X94C series Wedge – Every purpose has the perfect shape

Blending aesthetics with functional beauty, TVs with a Wedge shape save space, boast a smaller footprint and are designed to incorporate bigger speakers for a more impressive sound.

BRAVIA meets Android TV™

Your smart TV just got smarter. Think of the experiences you love on your smartphone or tablet: now enjoy them bigger and better than ever on BRAVIA.

See BRAVIA models with Android TV


Experience every emotion with sound that moves you

High Resolution Audio
High Resolution Audio – the way the artists truly intended

In the recording studio and at live concerts, the master recordings are captured at higher than CD quality. With High-Resolution Audio you can feel rich sound as if the artist is performing right in front of you.

What is High-Resolution Audio?

High-Resolution Audio on X93/X94 series TVs retains far more detail during the analogue-to-digital conversion process, with a far higher bit-rate and resolution than even Compact Disc. The result: more authentic sound that’s closer to the way the artist originally intended.

Conventional audio
High-Resolution Audio

Enjoy greater detail across everything you listen to. The X93 and X94 models include DSEE HX which analyses sound sources and expands high frequencies to near High Resolution Audio quality.

Sound, as perfected by ClearAudio+

ClearAudio+ fine-tunes TV sound for an immersive, emotionally enriching experience.

Digital Sound Enhancement Engine

DSEE technology restores lost frequencies to your music (especially high frequencies) for natural sound with a more spacious feel.

Without Clear Phase Audio
Regular TV
Clear Phase Audio
TV with Clear Phase 
Clear Phase Audio

Clear Phase audio analyses and samples the speaker’s frequency response, using this information to cancel out any peaks or dips in the speaker’s natural response – resulting in pure, natural audio.

S-Force Surround Sound PRO

While some sound enhancement systems only work with a single channel, S-Force Surround Sound PRO uses direct multi-channel processing for a more realistic and powerful all-surround sound.

See TVs with ClearAudio+

See TV instructional videos
See TV instructional videos

Got questions about how to set up and use your TV? Or how to connect it to other equipment. Our video tutorials will take you through step by step.