X90K Series

Real-life colour and contrast, bright 4K pictures
TELEVISIONS

X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

X90K Series
Picture of X90K | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

139 cm (55")|164 cm (65")|189 cm (75”)|215 cm (85'')

Award Winner
Logo of CES® 2021 Innovation Awards
CES® 2022 Best of Innovation Awards Honoree, award to BRAVIA CAM
Logo of CES® 2021 Innovation Awards
CES® 2022 Innovation Awards, award to BRAVIA CORE
Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. 

Full Array contrast with lifelike depth

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth.

Musician in a concert playing the double bass with sound waves
Sound from the screen, pictures and sound in harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

Just say what you want to see with voice search

Find new favourites, faster, with voice search. Jump right to a show or movie just by saying it, or try browsing with a voice search like “find action movies”. Just say “Ok Google” to get started. 

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Bring the cinematic experience home, enjoy movies included with BRAVIA XR™
Perfect for PlayStation®5
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Renew, recycle and reduce, designed for the environment 

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.   

Watch our 2022 BRAVIA XR™ TV press release
XR Picture
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A wide colour spectrum for real-world shades and hues

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

Enjoy more depth with deep blacks and extra brightness

Our Cognitive Processor XR™ enhances  pictures in the same way as your eyes focus for real life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail. 

Image showing effect of XR Contrast Booster on hot air balloon
Close up of the feathers in a bird showing effect of XR 4K Upscaling
Recreating lost texture, all your content upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. 

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure action stays smooth, bright and clear.

Image of surfer showing blur-free detail in the wave
Discover picture technologies
 
XR Sound
Image of soundwaves from TV with Acoustic Multi-Audio™
Powerful sound from the screen, matches pictures precisely

Our Acoustic Multi-Audio™ technology includes sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high quality sound.

All your entertainment upscaled to 3D surround sound

With BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.

Living room scene showing woman on sofa watching TV and surround sound effect with XR Surround
Best with Sony audio

Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.

Woman in busy street scene talking on mobile phone, showing how Voice Zoom 2 makes speech easier to hear
Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. 

Discover sound technologies
 
Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.

Step up to even better viewing, optimised with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.

Discover new ways to enjoy TV with BRAVIA CAM

You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls and other new experiences waiting to be explored.

Enjoy video chat with friends and family on the big screen

Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.

Image of couple in living room waving at a friend during video chat

Discover BRAVIA CAM
 

Smart TV Features
Woman controlling TV hands-free using her voice
What you want to watch, all in one place

Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.

Just for you

Discover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favourite kid themes, limit how long they can watch TV and even set bedtimes.

Screenshot showing content for children on Google TV
Living room scene showing smart home devices including light, robot cleaner, security camera and smart lock
Easily control your smart home

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.

Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

Images of cat and canooist cast from smartphone to TV
Discover smart technologies
 
Simple Remote
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Easy to wipe, always stays clean

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.

Control all your devices with one smart remote

All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Image showing how all connected devices can be controlled using one smart remote
Design
Beautiful minimalist design that maximises entertainment

Our minimalist One Slate design maximises the screen and minimises the bezel so you stay focused on what’s important - the picture. Enjoy truly immersive big screen viewing without distraction.

Actual look may differ depending on TV size.

Drag
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Versatile premium stand, designed for any TV positioning

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

Even more studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
Image of a couple in a living room watching Netflix on a wall-mounted BRAVIA TV. When the Adaptive Calibrated Mode button below the image is toggled on and off, you can see the screen brightness change to match the environment.
ON
OFF
Watch Netflix in studio quality, automatically optimised

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.

Optimising pictures for all your favourites

Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced™ titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

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Assistive Technology on Google TV

Our TVs include visual, hearing and mobility accessible technology.

Specifications & Features

Enjoy all your entertainment with intense colour and contrast on this 4K TV featuring our Full Array LED panel, powered by Cognitive Processor XR™.

Designed with the environment in mind

LEARN MORE ABOUT SONY AND THE ENVIRONMENT

Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.

Read more

ENVIRONMENTAL FEATURES IN THIS PRODUCT

  • Dynamic Backlight Control, or pixel-level lighting control, help improve energy efficiency by adjusting display brightness as picture content changes

  • Power Saving Mode helps save energy by adjusting the display brightness

  • Display Off Mode helps save energy by turning the picture display off without needing to put the TV into full stand-by mode, so audio can still be enjoyed