Beauty and brilliance. With its refined design, stunning contrast, and vibrant colour, illuminated by QD-OLED, every moment at home feels like a special occasion.
Designed virtually frameless, this TV focuses your eyes on what’s important—the picture.
Suits your space. Our 2-way stand gives you the choice of a standard setting that focuses you on the picture, or a soundbar-friendly setup—no need to compromise on style.
The beauty of contrast meets the brilliance of colours with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.
The pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.
More colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.
With XR Triluminos Max™, experience billions of vivid, lifelike colours powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended colour volume and true-to-life textures, even in the brightest scenes.
Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised through zone division and dynamic frame analysis for sharper, more refined images.0
All the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.
Powered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.
Watching TV from the sides is truly satisfying. Our QD-OLED panel keeps luminance constant for consistent colours across all viewing angles.
Our QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.
Your screen becomes a speaker with BRAVIA 8 II. Actuators vibrate behind the screen, delivering crisp, immersive sound straight from the action, just like in the cinema.
Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with actuator turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theatre-like experience to your home.
No more muffled voices. Our Voice Zoom 3™ recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.0
Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.
Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.0123
BRAVIA captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation®5 and PlayStation®5 Pro console for incredible immersion.0
BRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.
Sony is committed not only to offering products, services and content that deliver exciting experiences but also to working towards our goal of a zero environmental footprint throughout our business activities.