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Usage image of a photographer holding the α7R VI in an outdoor environment. Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated

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THE LATEST

A situational shot of a man holding a camera with a mountain in the background

Finding your exclusive configuration

A decade of refinement - 1000X Mastery

Rear view of black phone with SONY logo and three camera lenses.

Xperia 1 VIII

Your world. Brought to life.

Shadow of TV and Home Theatre with BRAVIA logo, with colorful RGB LEDs

2026 BRAVIA Product Announcement

May 28 – 00:00 (HKT)

Image of SEL100400MC

SEL100400MC

Superb optics and AF in a superlative super-tele zoom

A side-angle shot of a young woman in white, with a white earbud in her ear. Facing away from her, a young man in black and grey has a black earbud in the other ear.

WF-1000XM6

Premium, Defined

Reon Pocket Pro

The All-New REON POCKET Series

Instant Cooling, Effortless Comfort

Shadow of TV and Home Theatre with BRAVIA logo, with colorful RGB LEDs

2026 BRAVIA Product Announcement

May 28 – 00:00 (HKT)

Person wearing LinkBuds Clip in lavender

LinkBuds Clip

Part of you. Open to life.

PS-LX5BT on a shelf with vinyl records, books, and decorative items

PS-LX5BT

Upgrade your vinyl journey - elevate your sound and style

Image of SEL100M28GM

SEL100M28GM

Mid-telephoto macro FE 100mm F2.8 Macro GM OSS

Usage image showing a man capturing a particular moment, holding the RX1R III in both hands

DSC-RX1RM3

Moments await

alphauniverse

α Universe

Exploring the latest information of the Alpha series community

WHAT'S HOT

Best Sellers

Explore our latest offer

SEL70200GM2
FE 70-200mm F2.8 GM OSS II
SEL70200GM2
5
(1000)

Starting at RRP

ilce-7cr
α7CR 61.0 MP compact full-frame
ILCE-7CR
3
(100)

Starting at RRP

ILCE-7CM2
α7C II compact full-frame camera
ILCE-7CM2
3.5
(200)

Starting at RRP

SEL2470GM2
FE 24-70mm F2.8 GM II
SEL2470GM2
4.5
(300)

Starting at RRP

PROMOTIONS AND OFFERS

Sony Store Exclusive Promotion

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Sony Store Exclusive Promotion

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Latest Sony Product Offers for You

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Latest Sony Product Offers for You

My Sony Rewards Program

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My Sony Rewards Program

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